eMail marketing in the form of e-mail shots and e-newsletters is an effective way of keeping in touch with customers and generating new enquiries. Unfortunately, it has also suffered from abuse from unscrupulous companies that send large amounts of spam, meaning that genuine communications can sometimes get lost.
We can help you to deliver an effective e-mail marketing strategy with e-shots and e-newsletters that benefit from professional design, effective, persuasive content and that comply with direct marketing standards.
When we design an e-mail or e-newsletter, we develop it to be compatible with all the major e-mail clients, including Outlook, GoogleMail and Thunderbird. We test on a variety of platforms to ensure that e-mail is displayed correctly and refine where appropriate.
Our copywriters can write your e-mail for you using information that engages your readers, encouraging them to take action, using proven direct mailing writing techniques.
We can also measure and report on each campaign, providing detailed statistics of responses and click throughs generated so that you can measure your ROI. We can also help manage your database effectively.
The Smart Interceptor is a concept originally conceived by Steve Lawrence in the early part of 2012. Essentially, the idea is for the creation of an application that sits between an internet booking engine, or any other form of travel search application, and content providers. Content providers could be GDSs, Bed Banks, direct connect airlines, or any other providers of content that can be searched via an API or web services connection.FIND OUT MORE