We are a full-service travel technology provider. We have been successfully mixing creativity, marketing and technical know-how for over a decade, delivering results and adding value to our clients' businesses and brands.
Our consultants and account management team provide a variety of consultancy and management services.
We can help you to define your objectives and to develop a coherent digital strategy which will integrate with your other marketing communications activities.
Our technical consultants can help you to identify the most appropriate technical solutions for your business. Our account managers provide the first point of contact in the relationship and can guide you through projects from inception to completion and ongoing management.
Our creative team's skillsets include creative design, information architecture and user interface design. We also have a wide network of talent that we work with on an ad-hoc basis who can provide other creative services including photography, illustration and video.
When we talk about design, it's not just about the creative design, though that's important of course. To us design goes much deeper, encompassing the whole experience. All aspects of the shape, structure, look and feel of the site is developed and, where appropriate, tested in order to optimise the final site for usability, accessibility and compatibility.
Our information architects develop the overall structure and shape of the web site or application and its content, together with the user interface to ensure an intuitive, user friendly experience. They will also employ prototypes working alongside our technical team to optimise the overall end user experience prior to building the site or application.
Our digital marketing team helps our clients to develop and manage their digital marketing campaigns including PPC, SEO and Social.
We are marketeers at heart and understand the commercial necessities of any business, so we can help plan and execute digital marketing activities and provide regular reporting to ensure objectives are being met and a satisfactory return on your investment.
Our team is experienced in a wide range of digital marketing activities including banner advertising, pay-per-click campaign management, search engine optimisation, e-mail marketing, online promotions, social media management and campaigns and even game design and viral.
Our development team is responsible for systems design, database development and business logic, together with coding and QA of any web site, application or integration project. We are technology agnostic, able to work on either PHP or .NET platforms.
Any web site or system that we develop will first have a specification document defining the platform, application software, database and any other technologies to be used in the project, together with a plan of how all of the systems are to interact.
A web site can have a number of different systems that need to be tied together on a page to present the correct information. Typical systems may include the database, a postcode locator system, a shopping basket, or online booking application, for example. Our team are experienced in systems integrations across a range of technologies.
In addition to adhering to recognised standards such as W3C, as well as our own proprietary standards, we have robust QA systems in place to ensure quality. During the build, technical testing of each component will take place to ensure that the web site or application is functioning correctly. Usability testing occurs during the build process too to ensure usability of the application or web site. Lastly user acceptance testing ensures that the system fully meets the demands of our clients.
We believe that content is king, that's why we employ content specialists to help define and execute content strategies for our clients, including developing and optimising content for web sites, blogs, news feeds and social media channels.
Our dedicated copywriters will make sure your content is written in a compelling and engaging way, being easy to read and written in a way that appeals to your audience. We also remember that your content needs to be easily found by search engines, so we pay attention to the search engine friendliness of the copy too.
We can help develop a content strategy for you, from planning the initial content to helping to plan for ongoing updates such as blogging, pod casts and social media posts. If your project is multi-lingual we can help develop a localisation plan including arranging translation, taking into account cultural variance, ensuring the design has the capacity for differing word counts and considering the implications for search marketing.
Our project managers will ensure that each project is planned, scheduled and organised to deliver according to a pre-agreed project plan. We utilise a mixture of project management approaches, combining the best of both agile and waterfall methodologies.
Project management is much more than just ensuring delivery to a defined schedule - although that of course is a key requirement. However, we think it's much more about great communication, motivating a team to get the best out of them and great tenacity to ensure that every possible angle is considered and covered off.
Our clients appreciate all of these qualities as well as the help, advice and support that we provide, all delivered in plain English so you understand why we do things the way we do.