Digital marketing

Experience Digital marketing

Brand Development

As a web site is often one of the first considerations when launching a new product or enterprise, we have helped several of our clients to develop their corporate and brand identities.

We are experienced marketing professionals and offer both strategic thinking as well as the successful execution of our ideas. We can help with product development, logo design, domain name strategy and corporate identity, as well as developing the all-important web site too.

Pay-per-click (PPC)

Pay-per-click advertising is one of the most effective forms of advertising, offering marketing professionals the chance to effectively target and reach an audience and measure the results of the activity. However, if executed poorly, it can also prove wasteful and ineffective.

We see pay-per-click advertising as comprising of four key areas that need to be effectively managed to get results.

First and foremost, you must target the correct key words and phrases for your campaign. We provide keyword research to not only identify keywords, but also to determine the effectiveness of each keyword. Rather than taking a scattershot approach we can target precise keywords or utilise long-tail search terms to deliver more effective cost-per-click and improved click-through-rates.

Secondly, we will develop effective adverts for your campaign, using proven copywriting skills to get your message across and to increase the likelihood of a click. Often the advert is limited to this, but we believe that thirdly, you need to have a dedicated landing page which acts as the ‘second page’ of your advertisement and is designed to increase conversion.

Lastly, we provide reporting and analysis of the results of the campaign to allow us to measure and improve adverts on-the-fly, thereby optimising each campaign.

Online advertising

We have developed a range of online and banner advertisements for our clients, from traditional GIF, through Flash and HTML5 banners and buttons. Working with our clients and their media partners we can develop banners in all shapes and sizes, with or without interactivity. As well as the banner itself we can implement landing pages, squeeze pages and promotional micro-sites as part of your online advertising campaign.

Design for print

With web and online marketing so often leading traditional media, our design expertise does not only cover the digital channels. We have also helped our clients with print collateral including advertisements, flyers, brochures, exhibition panels and business stationery.

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