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Elite Island Resorts

Project Description

Website redesign

Elite Island Resorts operates a number of beachfront resorts in the Caribbean and Florida and asked us to develop a web site to promote their resorts to a UK audience.

We developed a creative concept based upon the notion of 'casual elegance'. Whilst the resorts are upmarket, the hotels hold a certain Caribbean character which the site had to convey.

We chose to lead with ‘halo’ images and a large photo gallery to help convey both the quality of the resort and the ambiance of each location as – when selling a Caribbean holiday – a picture really can convey a thousand words.

The project consisted of a corporate site for the holding company together with a series of micro-sites for each individual property. All sites interface with the online booking engine as the brief demanded that the web site contribute significantly to a sales uplift.

Skills :
  • Consultancy
  • Web design & build
  • eCommerce
  • Digital marketing
  • eMail marketing
  • Systems integration
  • Travel technology solutions
  • Hosting and domain management
Project Details
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