Nottingham Forest Football Club was keen to develop a number of key relationships with partners in and around Nottingham to deliver joint promotions that would help to create awareness and promote the Club's brand together with raising awareness of their affiliates.
We worked with the team to develop a series of e-marketing initiatives and co-sponsored events. The Mercure Nottingham hotel is a key hospitality partner hosting a number of key events and meeting fro the club. We developed a range of co-branded e-newsletters including a player of the month newsletter that engaged fans and non-fans alike. Each e-newsletter is modular to allow a number of features to be included in each newsletter, ranging from a single offer up to a number of articles.
We work with the client to assemble and optimise the newsletter and handle its broadcast to the marketing database. The campaigns have been successful in raising awareness of both brands and has directly impacted on bookings for the Mercure Nottingham.